The 3-Layer content architecture Guide

Most founders think content is something you do and we need to understand content as something you design. The difference matters, because when content isn’t designed, it demands constant output to survive. When it is designed, it continues to work even when you step back. This is where the 3-Layer Content System comes in. Inside this guide: • Clear content structure • Sustainable visibility • Long-term brand clarity Best used in one focused sitting (20–30 minutes). Think of it as architecture, not marketing.A structure where each layer has a clear role, so no single piece carries too much weight.